Beer & Wine

34th Degree Wine Merchant

Opening May 2022! Introducing Blue Ridge’s first fully dedicated wine shop, 34th Degree° Wine Merchant! This inviting shop, located at the intersection of W. First Street and Depot Street, proudly offers North Georgia’s largest selection of premium wines from around world. Our team of passionate and knowledgeable wine specialists will gladly assist you whether you are looking for a few bottles for everyday enjoyment, need food pairing recommendations, planning special event orders, or building a collection to cellar over the years.


Join us for an in-store wine tasting, or book an in-home tasting and we’ll bring a customized experience to you. We will curate packages to fit any occasion and budget – a weekend at the cabin, weddings, parties, or stocking up for the season. We also offer gift boxes/baskets, monthly club memberships, wine and beverage accessories, a distinctive selection of specialty food items and merchandise. There is plenty of free parking right outside our doors, and we provide curbside pickup as well. Please visit us in-store or online. We’ll see you soon… cheers!