Tourism Advertising and Product Development
Advertising and product development projects are made possible by short term overnight visitation. Thank you to our businesses and visitors who make this possible!
Paid Advertising
Through various paid digital advertising channels, the Chamber averages over 4.5 million impressions per month. These ads target markets all over the Southeast, including Savannah, Nashville, Tallahassee, Jacksonville, Atlanta, Birmingham and more. We are above industry average for all of our digital ad performance.
Through print ads placements in various magazines and publications primarily in the Southeast, we reach over 250,000 people per month.
These are just a few examples of our marketing and advertising efforts. It's because of this work that we are able to do the following projects for our community.
Supporting the Community
A few years ago, we embarked on a wonderful partnership with our school system and student programs, advertising on various trailers that travel across Georgia and beyond! It is a way for us to support the community while staying within the limitations of restricted advertising funding. Over the past three years $260,000 has been given to school programs to support students needs.
Helping Improve Our Community Through Product Development
In addition to restricted advertising funds the Chamber & CVB manages, there is a portion that is allowed for physical attractions open to the public and used by visitors and locals alike. We call these funds Tourism Product Development (TPD) funds. Over the past few years, several small and large projects have been completed and paid for by TPD funds.
Check out all the 2025 projects here.